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Anti-trust regulations, truth in advertising, and many other commonly encountered consumer-protection mechanisms originate with the FTC.Īs part of its role in protecting consumers from deceptive marketing practices, the FTC requires that affiliate marketers and others using the internet and social media to promote products and brands disclose their financial relationship to the products and brands they mention. In pursuing its mission, the FTC creates and enforces rules concerning how corporations and individuals conduct business. Its primary mission is consumer protection. The FTC is the Federal Trade Commission, an agency of the United States federal government. Display Visual Disclosures for an Appropriate Length of Time Disclaimers should generally be contained within the media that they reference Disclosures in Relationship to a Purchase Process How to Ensure Your FTC Disclosures are Clear and Conspicuous Why Clear and Conspicuous Disclosures are a Good Thing